Clicks may look promising in the reports, but they do not ensure sales. PPC campaigns may bring traffic throughout the ...

PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

A month’s ad budget often disappears into broad keywords while a small business closes up for the night and stares at the numbers. That kind of moment is where a different PPC (pay-per-click) habit ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Consumers increasingly rely on search engines to find products, services, and brands, meaning your website’s ability to ...