And then there’s the color red, which, for structural reasons, is generally difficult to achieve in chemistry. For practical ...

A century after Erwin Schrödinger sketched out a bold vision for how we perceive color, scientists have finally filled in the missing pieces. A Los Alamos team used advanced geometry to show that hue, ...

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

The Pantone Color Institute has been naming Color of the Year for 25 years Stephanie Sengwe is a pop culture enthusiast with over 10 years of experience working as a digital writer, editor and ...

In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...