Web Content Management vendor Ektron, Inc. has taken aim at web content localization. The latest updates to their CMS 300 and CMS 400 .NET products include powerful new tools and support for ...

When an Indian company tried to sell its Swastika brand of clothing in the West, it was not quite prepared for the backlash. Why? Well, in Hindu culture the swastika is a highly revered religious ...

Global expansion used to mean opening offices, hiring local teams, and building physical presence. Today, it usually begins ...

The Across Language Server serves as the central platform for all corporate language resources and translation processes, enabling a connection of translation buyers and external language service ...

Website developers and localization experts who help ready international websites in multiple languages know that the quality of source content is a major factor of success in website translation and ...

“Localizing your website is essential to succeeding in international markets. You can offer a much better customer experience by adapting your content to local audiences, yet website localization, ...

In today’s highly connected and globalized world, brands are increasingly looking to capitalize on the heightened ease of access and entry into new markets. As any successful global brand can tell you ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...