Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Twitter announced its new Web Analytics service at the TechCrunch Disrupt conference on Tuesday. The product is poised to roll out to a wider audience over the next few weeks. Here’s a look at what ...

Pinterest Web Analytics, the site’s traffic measuring tool for website owners that was unveiled earlier today, is a foray into services that could help the social network generate revenues some day — ...

After acquiring a Web analytics company, Yahoo began giving website owners the ability to become more successful by analyzing traffic that flows through their websites. Yahoo Analytics can monitor ...

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with your ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

If you work in the digital world and have a pulse, chances are you've seen the recent commotion regarding the Federal Trade Commission’s proposed “Do Not Track” requirement for websites. On its ...