Ready to transform your nails at home? From Purple Sparkly Ombre to Watermelon and Bubble Nails, these creative nail art hacks are perfect for beginners and pros alike! Follow along and learn how to ...

If the arrival of summer has you craving fresh, versatile beauty statements, you're not alone. From jelly lips to watercolor tears to "linen blonde" hair, this season is full of creative, evocative ...

When it comes to hot summer days spent relaxing by a pool or soaking up the sun’s rays at the beach (with a whole lot of sunscreen lotion, of course), nothing truly hits quite like some cool, juicy, ...

Before social media, it used to be that trends had a seasonal, or at least monthly, shelf-life. The advent of Instagram, Snapchat and YouTube, however, has made flash ...