Roger Gindlesperger Jr. had an idea to create a next-level toothpaste brand that would inspire people to prioritize oral health. Gindlesperger, a retired Army Special Operations Veteran whose battles ...

Toothpaste just got a magical twist. Hismile’s new Lucky Charms flavor has officially landed at Walmart, letting fans bring marshmallow nostalgia straight to their morning routine This rollout is more ...

NEW YORK, March 31, 2026 /PRNewswire/ -- Boka, the science-backed personal care brand redefining oral care through the power of nano-hydroxyapatite (n-Ha), today announced its full nationwide ...

Move over, Colgate, a new toothpaste brand is taking over and influencers are losing their minds over it. If you want your everyday toothpaste to feel a little more elevated, the Marvis Whitening Mint ...