Mattel’s View-Master Virtual Reality headset is getting some new upgrades that will likely cement it as one of the best Cardboard viewers on the market when it launches this fall. It was just last ...

Master. This toy has been around for decades and is, more or less, a handheld stereoscope. We never thought much about the device’s ...

Mattel touted an impressive virtual reality upgrade for its iconic view-master toy at this week’s Toy Fair 2016 in New York. Last year the toymaker teamed up with Google to give the iconic View-Master ...

Mattel Studios, Sony Pictures Entertainment, and Escape Artists have announced they’ve tapped Phil Johnston to write a View-Master live-action feature film. They say the film, based on the 3D-image ...

Mattel pushes further in the virtual reality game with a second View-Master that addresses the issues with its predecessor. In collaboration with Google, the company launched the first generation of ...

Last year Mattel completely re-invented the View-Master by turning it into what eventually became one of the better Google Cardboard solutions on the market. For $30 it was cheap, comfortable, and ...

When the classic toy View-Master returns next month, viewers can search for kangaroos, travel to the Yucatan Peninsula, or see what it's like to stand on every planet in the solar system. Toy company ...

Most of the marketing gewgaws and promotional gimcracks that flood this office barely merit a first glance. See it, pitch it. But the other day I came across a marketing device that drew more than one ...

If you’re looking to dabble in VR using the smartphone you’ve already paid for, instead of spending over a $1000 on an Oculus Rift or HTC Vive setup, Google Cardboard is a great affordable alternative ...

Phil Johnston, best known for writing Disney’s animated smashes “Zootopia” and “Wreck-It Ralph,” will pen the live-action “View-Master” movie. Sony Pictures is backing the film, which is based on ...