The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement currency that can facilitate an era of ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

“We take viewability extremely serious at Accuen as we know that this is an area of ongoing concern for video advertisers and we are proud of our industry leading viewability rates in digital display, ...

What is viewability, you ask? First things first: A viewable impression is a metric of online advertising that indicates if a display ad is actually viewable when it's served. More specifically, the ...

As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...