UnitedHealth Group’s pharmacy benefit manager is launching an alternative, value-based drug pricing model it promises will make pharmaceutical spending more predictable. The OptumRx Clear Trend ...

Value-based pricing is a convenient and effective pricing strategy for B2B SaaS companies that CEOs and pricing managers ...

The University of Michigan celebrated the 21st anniversary of its annual V-BID Summit on March 11, 2026, highlighting pathways to improve value-based insurance design and ensuring ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

A new program from Optum Rx would offer greater predictability by using a guarantee-based pricing model. Optum Rx announced a new value-based pricing model with an emphasis on predictability and ...

Pressure to slash drug prices from both the Democratic and Republican presidential candidates, as well as leaders and consumer advocates around the globe, could spur changes to the drug pricing model, ...

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

CHICAGO--(BUSINESS WIRE)--While college degrees have never been more important, they have also never been more expensive. According to the U.S. Department of Education, tuition at public four-year ...