Some beauty brands like Super Smalls are offering products they say are specifically formulated for young kids and that there’s demand for them.

At least once a month, someone asks Kathryn Keough, a clinical psychologist at the mental-health nonprofit Child Mind Institute, if their child is in trouble. An expert on juvenile trauma and distress ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

At a recent pop-up in Hyderabad, the loudest reactions weren’t from influencers or beauty enthusiasts, but from wide-eyed children tugging at their parents’ sleeves, eager to try something made just ...