Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social ...

The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts. The ...

YouTube TV has launched a new feature that extends ad lengths and prevents users from skipping them. Google is reportedly rolling out new 30-second unskippable spots on its television app. In simpler ...

Google is updating its Google Ads Misrepresentation - Misleading Ad Design policy to have stronger and clearer enforcement over ads that use buttons that are deceptive and unclear. Google wrote, "ads ...

It will count only link clicks for website and in-store conversion attribution, moving conversions resulting from shares or saves into a separate attribution category.

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide range of ...