Unity announces 'core standards' initiative to address low-quality in-app advertising

Source: Unity Unity, the game engine company, announced on the 23rd that it is expanding its 'Core Standards' ...
adexchanger

Roku And Unity Want To Prove CTV Is A Performance Channel

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...
InfoWorld

First look: Build HoloLens apps with Unity

Programming for Microsoft's holographic headset leverages familiar tools -- Visual Studio and the Unity 3D framework -- in very unfamiliar ways Microsoft’s HoloLens is an intriguing device that ...
Ars Technica

Unity’s visionOS support has started to roll out—here’s how it works

Starting today, some developers can use the popular software Unity to make apps and games for Apple’s upcoming Vision Pro headset. A partnership between Unity and Apple was first announced during ...
Nasdaq

AppLovin vs. Unity Software: Which Mobile App Stock is a Better Pick?

The mobile app ecosystem has developed rapidly with greater penetration of smartphones and the increase in mobile gaming. Due to the pandemic, user engagement has risen rapidly as more users play ...
Android Authority

How to add 3D graphics and other Unity features to your native Android apps

Unity is an extremely powerful and flexible tool for game developers that makes it easy to build apps and games on Android and across platforms. It is, in fact, the most popular game engine on the ...
VentureBeat

Walmart and Unity team up to bring immersive commerce for physical goods to games

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games. This enables creators to sell ...
Seeking Alpha

AppLovin is 'dominant' in mobile ads, but Unity takes on 'successful turnaround': Wedbush

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...
AppleInsider

Unity launches game creator program for Vision Pro developers

Game engine maker Unity has launched a developer program to help its users build experiences to run on the forthcoming Apple Vision Pro. Unity is a subscription platform for developers to create games ...
MediaPost

Roku, Unity Help Mobile Apps Acquire Users Via CTV

Roku is working with real-time 3D (RT3D) content company Unity to help marketers of mobile apps expand acquisition campaigns to streaming TV inventory. The solution, now in beta testing, combines Roku ...
The Verge

Unity’s IPO filing shows how big a threat it poses to Epic and the Unreal Engine

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...