Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping ...

Perfect Corp.’s latest update to virtual jewelry try-on simplifies the 3D model creation process for brands. Before the update, the company’s system accepted Wavefront Object files, but the technology ...

In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for you. The goal ...

Starting today, users in the US can see how women’s tops from H&M, Anthropologie, Everlane, and Loft will look on a wide range of real human models. New filters aim to make finding clothes easier.

Google brings AI into online shopping, aiming for a more diverse e-commerce experience. Credit: Google Cher's virtual closet in the 1995 film classic Clueless is one of the most coveted futuristic ...

Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Google has introduced a virtual try-on tool using generative AI, with the goal of making it easier for people ...

We’ve all been there. You spot the perfect dress online, add it to your basket, and eagerly await the delivery van. But when you finally try it on? It just doesn’t look quite right. The fit is off, ...