Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties. What I’m about to tell you might shock you. Conversely, if you were ...

Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

I read a post by Bill Slawski about an enhancement to anchor text for inbound links. Instead of using the anchor text itself, it uses surrounding text. The implications if it’s in use are tremendous.