McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.

McDonald's CEO's Big Arch taste test sparked a war of fast-food copycats

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

Social media roasts McDonald's CEO over video showing taste test of ‘Big Arch' burger

Social media had some thoughts on a new video showing the CEO of McDonald’s trying the fast food giant’s newest burger. McDonald’s CEO Chris Kempczinski shared footage of his own “taste test” of the ...

Wendy's takes bite out of competition with Baconator taste test

Joining McDonald's and Burger King in the ongoing burger battle is Wendy's, which has recently shared their president's ...
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Burger King, Wendy’s respond to McDonald’s CEO’s viral taste-test video

The CEO of McDonald’s is getting teased for his taste-test of the restaurant chain’s new Big Arch Burger. In a 1 minute 21 ...

Burger King releases taste test video after clip of McDonald's CEO goes viral

Burger King released its own taste test video featuring CEO Tom Curtis after a clip of McDonald's CEO Chris Kempczinski went ...

McDonald’s CEO’s Dainty Burger Bite Leaves Internet Baffled

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.