A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

Broadly speaking, perhaps the biggest problem with survey measurement of news consumption is that it seems to produce inflated estimates of how much news people consume when compared with other ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...