TV Technology

Study: Streaming Market Is Saturated But Subscriptions Continue to Grow

NEW YORK—Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at near universal levels. Streaming services ...
American Songwriter

New Study Shows Songwriters Can Barely Make a Living From Digital Streaming Profits

A new study titled “Songwriters Take the Stage” has analyzed how much money songwriters make through streaming. Researchers found the amount severely lacking. Relative to how music used to be ...
TV Technology

Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy

PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price ...
Advanced Television

Study: Streaming ads drive higher trust, recall, purchase intent

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...
The Hollywood Reporter

Women Drive Household Ratings for Top New Streaming Series: Study

UCLA’s latest Hollywood Diversity Report argues total minutes viewed does not fully capture the total market for original streaming series, or fully help win over new subscribers. By Etan Vlessing ...
IndieWire

Just Knowing a Movie Played in IMAX Makes You More Likely to Watch It on Streaming

69 percent of participants in a study said that just seeing the IMAX logo on a movie poster gives the sense it's of higher quality. The conventional wisdom for the past few years of everyone in town ...