We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Third-Party is a series of guest blogs where developers talk about specific games, mechanics, levels, and more. This week we have Alex Kanaris-Sotiriou writing about Triangle Strategy. My name is Alex ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

This guest post has been authored by Dr. Mike Steger and Dr. Pninit Russo-Netzer. How can I have a more meaningful life? This is a common question posed to us as meaning in life experts and scientists ...

Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. In and out is a ...

That’s the assessment of Microsoft Executive VP for Windows and Devices Terry Myerson who was recalling the very first staff meeting with the newly installed CEO three years ago. “He deeply was ...

Clearly, the White House will not welcome more wars between Israel, Hamas, Hezbollah, or Iran.