The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. You shouldn’t be making this decision just because you are mad at your boss, or you would like to ...

Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on ...

Strategic planning is integral to the success of every nonprofit organization. These plans serve as road maps that guide nonprofits, ensuring actions align with an organization’s mission and goals.

The strategic profit model, another name for the DuPont Equation, provides one method for calculating the return on equity. Return on equity refers to a business's profit relative to shareholder ...

As we begin the New Year, we tend to be positive and focus on the future of the year ahead. Some do this in both their personal life and professional life. The best way an organization can address the ...

The College of Arts and Sciences ensures that each student leaves UAB with the knowledge and tools to succeed in an expanding and increasingly connected world. Community members expressed a value of ...

For the past two years, the Institutional Planning and Assessment Committee (IPAC) has considered feedback from over 50 meeting, surveys, and discussions with campus stakeholders, reviewed feedback ...