A new model to measure and analyze corporate strategic meetings management program development and implementation is being constructed by the NBTA Foundation and meetings technology supplier StarCite, ...

Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

The co-chairs of ACT-IAC's FITARA Implementation Project unveil its first tool for agency IT leaders. The IT Management Maturity Model can help agencies assess their maturity in five critical ...

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Industry Insights from Thomson Reuters Institute, a part of Thomson Reuters. Who doesn’t want to be successful? To have repeatable and controllable success is the promise of good project management.