Booking Holdings announces a massive 25-for-1 stock split. Here's what investors need to know

This marks the first time in its history that the company has initiated a forward stock split.

Wall Street's first blockbuster stock split announcement of 2026 is here -- and this industry leader has skyrocketed over 27,000% in 25 years

The stock market's first high-profile forward split of the year isn't a tech stock -- but it is a company reliant on generative AI to grow its sales.
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The Netflix Stock Split Is Coming. Here's What You Need to Know.

Netflix announced a 10-for-1 stock split that will go into effect on Nov. 17. Stock splits don't change the fundamentals, but investors generally respond positively to them. Netflix's latest earnings ...