When it comes to smart swimming goggles, Form has been the undisputed champion since it first launched back in 2019. The concept is simple but brilliant: project your live swim metrics onto a tiny AR ...

FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated ...

FORM has long been one of the leaders in the smart swim goggles market, with Apple even carrying the company's Smart Swim 2 goggles online and in select stores over the holiday shopping season last ...

Business partners Denise Davies and Karri Bowen-Poole initially connected in the digital realm (“it was Instagram love at first sight,” they wrote in an email), but they eventually teamed up last year ...

When you’re bashing out laps and tumble turns in the pool, checking your pace and splits on a watch screen is difficult. Beaming your vitals to a Heads Up Display (HUD) style smart goggles makes much ...