Heap announces its acquisition of session replay specialist Auryc, adding qualitative insights to its quantitative analysis of digital user behavior Rachel Obstler, Heap (screengrab from Zoom call ) ...

There is no one who does not know that people using the Internet, search engines, ISPs, websites etc are tracking user's behavior. However, Princeton University newlyCenter for Information Technology ...

Countless companies leverage third-party analytics tools to help improve website design, update user interfaces, and otherwise enhance users' online experience. One such tool—"session replay" software ...