WebFX reports AI search engine advertising offers PPC ads in AI platforms like Google AI Overviews and Microsoft Copilot, enhancing user engagement and brand visibility.

Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year.

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and ...