When advertising for your business, you might find it beneficial to advertise in specific mediums. One possible advertising medium consists of text messages. The standard for sending text messages on ...

India’s mobile penetration, with over 1.2 billion subscribers, makes bulk SMS an unmatched channel for businesses. SMS boasts a 98% open rate, with 90% of messages read within three minutes, far ...

GUEST OPINION: In an era of instant communication, where user attention spans are mere seconds, speed and message effectiveness are paramount. For businesses aiming to reach a broad audience swiftly, ...

Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses use texting to reach customers directly, promote products and share important ...