Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Monthly free food drops are among the benefits of the new rewards program.

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks has incorporated a new three-tiered system—Green, Gold, and Reserve—into its rewards program. This move has split ...

The updated program includes more frequent perks like monthly free food drops and flexible redemption options.

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

If you want to earn rewards points at Best Buy, you'll have to take out a Best Buy credit card to be able to redeem them. Some customers hate the idea. The company's free "My Best Buy" program has for ...

Ever-popular sub shop Jimmy John’s has decided to switch up its rewards system, and not a minute too soon for most fans of the chain. The key difference this time? Jimmy John’s rewards that people ...

JCPenney customers can now earn reward points and receive special members-only benefits in-store, online, or via catalog, each month via the JCP Rewards program. JCP Rewards members automatically ...