The introduction of the mSurvey is a dramatic change in radio measurement, reflecting how audiences engage and interact with media in a mobile context. The mSurvey platform is designed to improve ...
After twelve years leading the RAB, Erica Farber will be handing the role of President and CEO to Mike Hulvey in April 2024. Radio Ink sat down with the Neuhoff Communications CEO to discuss ...
From the Radio Show — provided by the NAB. RAB President and CEO Erica Farber gave opening remarks this afternoon during the 2013 Radio Show. I am delighted to welcome you to the Radio Show. By being ...
NEW YORK — The Radio Advertising Bureau has struck a pact with a full-service market research firm that is designed to provide broadcasters with additional knowledge and insights into the consumer ...
The Radio Advertising Bureau has lined up plenty of advertiser and agency heavy-hitters for the RAB 2009 conference a couple of weeks from now in Orlando. Trouble is, the RAB is facing a shortage of ...
The Radio Advertising Bureau (RAB) and Arbitron Inc. have agreed to establish The Radio Ad Effectiveness Lab (RAEL) to research the effectiveness of Radio advertising. Supported with funding provided ...
The Radio Advertising Bureau plans to acquire the National Radio Talent System. The roaming radio broadcast training course will continue to operate under its brand name and network of Radio Talent ...
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