Salehe Bembury and Puma Hoops announced a partnership today in Paris: Bembury is joining the sportswear brand’s basketball division to help find Puma’s next signature athlete and design their ...

Portland Trail Blazers guard Scoot Henderson is known for his ability to slice to the rim and finish with authority. As Henderson prepares for his sophomore season in the NBA, he also introduces his ...

Indiana Pacers point guard Tyrese Haliburton made a huge splash by debuting his first signature PUMA basketball shoe during an incredible Game 1 performance in the 2025 NBA Finals. Today, Haliburton ...

Special experiences are what form our inseparable connection to sneakers. It only takes a brief moment to catch the bug and, from that point on, it can be impossible to shake. These instances can come ...

When A$AP Rocky first signed on as the creative director of PUMA’s Formula 1 partnership last year, he said that he wanted to “shake the room up a little bit ...

As of the 2024/25 season, our new kit supplier will officially be PUMA. The long-term partnership with the world-famous German brand will have a big impact - and our general manager Stephan Reiter has ...

Coperni has grown into a technological titan and has become synonymous with futuristic fashion that defies normality. The Parisian ready-to-wear brand had its big moment in 2022 when Bella Hadid ...