Interest in mobile coupons has increased dramatically in the last year. Mobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick ...

Decades ago, long before “couponing” became an official word, I recall that my retired grandparents had already made it into a sport. Every Wednesday they bought multiple copies of the local ...

We know from many studies that mobile shoppers can be swayed by a deal. Many of these mobile deals come in the form of digital coupons, though most people tend not yet to use them. And based on much ...

At any one time, there are a number of overseas trends that will be touted as the next big thing in the United States, yet stubbornly never achieve the anticipated explosion of popularity. Nutella, ...

BELMONT, Mass.--(BUSINESS WIRE)--CodeBroker, developer of mobile marketing solutions for retailers, today revealed its customers are seeing redemption rates for mobile coupons that far exceed industry ...

Mobile couponing is one of the hot areas in mobile commerce today. Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, ...

In mobile environments, coupons function less as persuasion tools and more as confirmation signals at the point of payment.

Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a ...