Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 ...
Due to “dampened” consumer confidence and “stagnating” sales for TV and radio broadcasters, the U.S. ad market is expected to grow at a slower pace in 2025 than previously estimated. That is according ...
A major ad industry forecaster has downgraded its U.S. growth projection for 2025 because of a lack of economic visibility and a decline in consumer confidence that it said could be a drag on ...