The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients.

Maybe I’m just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine’s Outfront Forum in NYC Tuesday that suggest the science of ...

We all know that the days of programmatic being a novelty on the publishing scene are long gone; we’re now in a boom phase. What we’ve been witnessing over the last few years is a proliferation in ad ...

Programmatic trading is a panel topic at the upcoming Radio Show. Business software company Marketron and Jelli, a provider of a radio programmatic ad platform, will take part in the discussion next ...

In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...