Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Advertisers, now settling down to business after a tumultuous 2024, are increasing their programmatic spend this year. Of those polled, 72% expect to invest more in programmatic advertising in 2025, ...

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies ...

The Trade Desk and PubMatic tap booming CTV and retail media trends, but rising competition, AI bets and valuation gaps set ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

Trade Desk (NASDAQ:TTD) sees a shift in market sentiment as analysts lower their price targets. Despite the downgrade, the company’s strong performance in the digital advertising space remains ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.