For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...