Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

It is often said that product marketing is responsible for everything, yet owns very little. The role sits at the nexus of a product's entire lifecycle — from ideation and development to the release ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

Opinions expressed by Digital Journal contributors are their own. Product marketing is more complicated than ever in today’s cutthroat environment, requiring creative thinking and quick thinking to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

Discover how R&D investment fuels innovation, increases profits, and strengthens your business with long-lasting competitive ...