Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Observations and experiments during research activities often lead to discoveries and inventions. An invention is any useful process, machine, composition of matter, or any new or useful improvement ...

The course covers the fundamentals of the human-centered research process and prepares students to plan, design, and conduct their own studies. Students in this course will work alongside their ...