As the market has come to realize the importance of communicating with, personalizing experiences for, and analyzing the behavior of actual consumers — as opposed to disparate devices — the question ...
Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...
Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its ...
Adobe senior product manager Chris Comstock discusses what the company offers in terms of linking consumers across devices. This is the sixth in AdExchanger’s series on the cross-device question, in ...
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, ...
In the 20-plus years I have worked in the marketing and data industry, one of the most poignant and pivotal initiatives I have seen cast into the ever-flowing and sometimes murky marketing ...
Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...
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