Add Yahoo as a preferred source to see more of our stories on Google. DAILY PRADA: Prada is launching a series of activations that will impact the urban landscapes of some cities worldwide. The move ...

While Prada claimed that the pattern was ‘iconic’, it did not rely on the acquired distinctiveness of the sign - meaning that the EUIPO assessed only its inherent distinctiveness. Register for free to ...

Fashion brands are transforming a utilitarian construction requirement into a building-scale branding opportunity. New York City’s famed Fifth Avenue is best known for its sparkling, fantastical ...