Resisting a temptation may make it easier to stick to your goals. The act of foregoing a tempting offer is a sunk opportunity cost. Sunk opportunity costs, like sunk costs, can causally affect ...

I want to stay in shape, but I don’t like cycling in cold weather. So I have a great indoor trainer. I have Zwift, a great interactive cycling app. In theory, I’m all set. But, since indoor cycling ...

The power of temptation is not in its appeal to our baser instincts; if that were the case, it would be natural to be repulsed by it. The power of temptation is in its appeal to our idealism.

Want to create a new habit? Temptation bundling provides the incentive and the motivation. I want to stay in shape, but I don’t like cycling in cold weather. So I have a great indoor trainer. I have ...