Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

What is the single most effective persuasion technique and why is it so easy to master? It’s not one of the six influence principles you’re likely familiar with: Reciprocity, Commitment/Consistency, ...

Across the gamut of media formats – from television to the Internet to print – beauty product advertising bombards consumers on a daily basis. Each ad seeks to persuade potential buyers of the product ...

Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are ...

If we’re all in sales, as the old saying goes, then we’re all in the persuasion business. And this is particularly true for entrepreneurs. Whether you’re asking investors to hand over their money, ...

If you want to persuade others, there are endless tips and tricks available. Most of them tell you how to package your argument to make it as convincing as possible, but according to psychologist ...