When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often involves sustained interpretation and context.

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

For the first time, research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called ...

Lightness perception, the visual system’s ability to maintain a stable representation of surface reflectance despite varying illumination, has long intrigued researchers. Central to this field is the ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Martin Doherty / Radoslaw Wincza We love a good optical illusion here at Creative Bloq.

New York — At the Museum of Illusions in New York City, around every corner is a wonder for the eyes. There's a vase that's a face, art that moves with you, and a room that seems to go on forever.

Fooled by an optical illusion? You're not the only one. Learn how these illusions can fool AI, too.

Meghan Markle goes diplomatic in pristine white for her surprising Jordan visit and pivots to an off-beat cool ensemble with ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

However, hidden carefully within this confusing image is a fish. The challenge is to spot the hidden fish within 15 seconds.