Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...

"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

The clues aren’t exactly subtle. First comes a paw print in the snow. Then thunderous footsteps echoing through Pepsi’s offices. Finally, a blindfolded polar bear steps into frame. Super Bowl viewers ...

It’s easy to forget now, when there are over a dozen flavors of Coca-Cola available, but a bottled cherry cola — as opposed to the sort of cherry colas mixed up traditionally at drugstores and diners ...