The Business Journals

Peloton pulls ad after Chris Noth, actor in 'Sex and the City' sequel, is accused of sexual assault

Chris Noth, who plays Mr. Big in HBO's "And Just Like That..." Peloton has removed an ad it produced in reaction to the death of Chris Noth's character Mr. Big on a "Sex and the City" sequel following ...
Variety

Mr. Big Is Alive! Inside Peloton’s ‘And Just Like That’ Ad With Ryan Reynolds

HBO had no input into the viral “And Just Like That” Peloton ad that was released over the weekend. Neither did series creator Michael Patrick King. So says Ryan Reynolds, who spearheaded the ad ...
Benzinga.com

Everybody Hates The Peloton Ad, But Stock Is Doing Just Fine Since The IPO

The ad in question features a husband gifting his wife a Peloton exercise bike and follows her year of subsequent workouts. At the end of the ad, the wife re-gifts the husband a video chronicle of her ...
Marketing Dive

Peloton ad spending plunged as new users wane, analysis finds

Peloton spent $294 million on advertising across all platforms in 2021, a 300% year-on-year increase, according to a new MediaRadar report. The fitness company’s ad strategy has shifted considerably ...
Athletic Business

Peloton Officially Heads to the Gym, Accelerating Commercial Ambitions with Connected Fitness Series for Heavy Use Locations

Peloton and Precor will debut their first joint public demonstration at the Health & Fitness Association Show this week. The ...