The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

John Halley is set to exit Paramount as president of Ad Sales, TheWrap has learned. He will stay on in a strategic advisory role through the end of March in order to transition things over after the ...

UFC CEO Dana White may still have control over the production of events, but there are some aspects of the new Paramount+ era he has to try and find a happy-medium about. One of those is the immense ...

Dana White had to answer some questions following UFC 324’s main event between Justin Gaethje and Paddy Pimblett, which saw Gaethje win in an exciting five-round bout, and Gaethje now holds the ...

Dana White and the UFC are one show into the Paramount era and there are already questions about how the broadcasts are being presented. While UFC 324—the promotion’s debut event on the Paramount+ ...

EXCLUSIVE: Paramount has confirmed Don McGregor as its global licensing chief, in a restructure that also incorporates the international networks divisions, we can reveal. As we tipped in November, ...