Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Public relations (PR) professionals tend to have a lot on their plate. From organising media tours to responding to press requests, we’re willing to bet your day is packed. That’s why some PR pros use ...

Behind the scenes of successful organisations, two departments work together to shape perceptions and deliver messages that can make or break your company’s reputation: investor relations (IR) and ...