Clicks may look promising in the reports, but they do not ensure sales. PPC campaigns may bring traffic throughout the ...

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed ...

Managers are constantly searching for methods to get the most out of their advertising campaigns. Pay-per-click management ...

As digital advertising and search engine visibility continue to evolve, Best PPC Firm today announced the expansion of its ...

Quantum Business Dynamics releases guide showing how Brighton and Hove businesses can improve Google Ads ROI by integrating content marketing with PPC campaigns, addressing common budget-draining ...

Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Mistakes in PPC accounts are more common than most would like to admit. Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...