Anyone who has worked in marketing knows just how valuable an asset a targeted audience can be. Outbound marketing is just as important as any facet of a business, and those without successful ways to ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

Martin Lieberman is senior content manager for ConnectedView, an online marketing company in Marlborough that offers an all-in-one solution with email marketing, social media, online survey, and ...

Today, the importance of a good marketing strategy is undeniable if you want to grow your business. However, figuring out which one works best can be quite challenging. Based on our experience ...

Kin Insurance is a direct-to-consumer insurance company focused on the $110 billion homeowners’ insurance market. Customers of the Chicago-based insurer receive a direct, frictionless experience ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...