Nirma's sole USP, value for money, is not enough to take on rivals, analysts say Soaps and detergents company Nirma Ltd, which gave Hindustan Unilever Ltd’s (HUL) Surf a run for its money in the 1980s ...

Choosing a mascot can be a mind-boggling task for new brands since the icon has to represent it in letter and spirit. Naturally, it’s a job that requires a lot of planning and thought. When Nirma ...

For a brand that once forced market leaders to rethink the very meaning of “value”, Nirma’s latest move feels like a careful reset. In the 1980s and 1990s, Nirma unseated giants like Surf by ...