AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

Jeff Bezos-backed Perplexity AI is gearing up to introduce "native" ads in its service, joining the ranks of Alphabet Inc.'s Google which initially believed search should be free of advertisements.