James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...
With established newspaper brands facing a tough environment – latest Warc data suggest newspaper advertising will decline 1.8% this year – effective ways of monetizing content have become ...
Native advertising is one of the fastest-growing tactics in the advertising industry — on track to hit $10.7 billion in 2015 and $21 billion by 2018. While only 34 percent of B2B marketers took ...
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