As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Whether or not you’re aware of it, from the moment a customer lands on your mobile website, they are judging your brand. And it is about more than what your mobile website looks like – today, it is ...

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Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant's recently released cloud analytics platform, to mobile devices. The upcoming Wave release, set to go live ...

In this special guest feature, Jeremy Levy of Indicative illustrates how to navigate the new realm of mobile analytics. Jeremy Levy is CEO of Indicative, a web and mobile analytics platform designed ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Marketers don’t have it easy, do they? Just when we think we’ve nailed every aspect of audience engagement, along comes a new channel, bringing with it fresh ways of engaging with customers. Once we ...

Construction projects have no shortage of data. From jobsite data collected in the field by wearables, mobile applications and sensors on equipment, to project management, accounting, job progress and ...

IBM will dedicate $4 billion in spending this year to the cloud, analytics and mobile technologies, as it struggles with seismic shifts that are changing the computing landscape it once dominated, In ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Despite the recent flurry of mobile acquisitions, marketers are still somewhat in the dark when it comes to defining objectives for their mobile campaigns and deploying analytics tools to help them ...